The Evolution of TAG Heuer: From 1860 to Today’s Innovations

When Edouard Heuer founded his workshop in the Swiss Jura Mountains in 1860, he likely had no idea he was launching one of the most iconic and innovative watch brands in history. TAG Heuer’s legacy is built on precision, innovation, and a daring spirit—values that have shaped every chapter of its evolution.

In the 19th century, Heuer introduced the oscillating pinion (1887), a revolutionary component still used in modern chronographs. By 1916, the brand had developed the Mikrograph, the first stopwatch accurate to 1/100th of a second—an extraordinary leap for timekeeping and sports timing.

Fast-forward to 1969, when TAG Heuer unveiled the Monaco, one of the world’s first automatic chronographs, famously worn by Steve McQueen. This fusion of bold design and cutting-edge mechanics became an instant classic.

Today, TAG Heuer continues to push boundaries. From the Carrera Heuer 02 movement to the modern Connected smartwatch collection, the brand remains at the forefront of horological innovation, combining heritage with digital prowess.

Experience TAG Heuer’s rich legacy and forward-thinking design at Tick Tock Jewelers. Visit us to explore the full collection and find a timepiece that reflects your passion for innovation, precision, and timeless style.