Tissot Watches: Swiss Heritage and Innovation Since 1853

Few watch brands manage to balance genuine Swiss heritage with everyday accessibility the way Tissot does. Founded in the Swiss town of Le Locle in 1853, Tissot has spent more than 170 years building a reputation for precision, innovation, and remarkable value, making it one of the most respected names a watch lover can own.

A Legacy Built in Le Locle

Tissot was founded by Charles-Félicien Tissot and his son Charles-Émile in the heart of Switzerland's watchmaking region. From the beginning, the company was known for firsts: it produced one of the earliest mass-produced pocket watches and was among the pioneers of the dual-time-zone watch. That spirit of practical innovation still defines the brand today.

Innovation That Set Records

Over the decades, Tissot introduced a series of genuinely groundbreaking timepieces, from the antimagnetic watches of the 1930s to the Astrolon plastic-movement watch of the 1970s and the touch-screen T-Touch that lets wearers check altitude, temperature, and more with a tap of the crystal. Tissot proves that meaningful innovation doesn't have to carry a five-figure price tag.

Collections Worth Knowing

• Le Locle: classic, elegant automatics named for the brand's hometown

• PRX: the wildly popular integrated-bracelet sport watch with retro 1970s styling

• Seastar: capable dive watches with serious water resistance

• T-Touch: smart, tactile multifunction watches for the adventurous

Why Tissot Is a Smart First Swiss Watch

Tissot occupies a sweet spot in the market. You get authentic Swiss-made quality, recognized movements, and timeless design at a price that makes a first luxury watch attainable. It's the kind of timepiece that earns compliments and lasts for decades with proper care.

TickTock Jewelers is proud to carry Tissot in Burlington, VT. Come see the PRX, Le Locle, and Seastar in person at our Bank Street showroom, where you can try them on and feel the difference Swiss craftsmanship makes. Our team is happy to help you find the Tissot that fits your style and your budget.